Track Record
A. IPOs
1. SCOMI GROUP BERHAD – A diversified Group, with main business in oil & gas, was advised by Asia PR for their IPO’s communications need. The Group was listed on the Second Board on May 13, 2003 and has become one of the most watched counters at Bursa Malaysia.
2. VOIR HOLDING BERHAD – Primarily involved in designing, developing, branding, marketing and retailing of numerous brands of apparels and accessories. Asia PR was on board to advise them during their Second Board listing at Bursa Malaysia. Considered as a big challenge as the listing was done when the businesses of retailed apparel and accessories were not seen as the ‘darling’ stocks of the Bourse.
3. TALAM CORPORATION – Asia PR was specially engaged to advise the communications of the restructuring exercise for Talam in line with its intention to segregate all property-related projects under the banner of Talam whilst its other public-listed company, Europlus Berhad, undertakes the infrastructure-related projects.
4. WAH SEONG CORPORATION – Asia PR had the opportunity to advise the communications need of this well-diversified group of companies, principally involved in the provision of highly specialised pipe coating services for the oil and gas industry, manufacturing of steel pipes for the oil and gas and infrastructure sectors, manufacturing and distribution of building materials, provision of industrial engineering services and others.
5. SUMATEC RESOURCES – Asia PR was engaged by this Malaysian investment holding company, whose subsidiaries are involved in integrated multi-disciplinary construction packages for the oil and gas industry sector, to advise them on their IPO communications need.
6. Other public-listed companies: Ayamas Holdings, Reliance Pacific, Oilcorp and Premium Nutrients.
B. GOVERNMENT LINKED INITIATIVES / COMPANIES
1. PENANG SECOND CROSSING BRIDGE – Asia PR is currently engaged to advise UEM Builders, to manage the public’s perception of the 24 km-bridge project.
2. LANGKAWI INTERNATIONAL DIALOGUE (LID) – Asia PR was engaged to advise the PM’s Department in initiating the inaugural LID in 1995, and was engaged again in 1999 to co-ordinate the disseminating of information to the local and foreign media.
3. NATIONAL PRODUCTIVITY CORPORATION (NPC) – An important agency under the purview of MITI. The agency engaged Asia PR to help them elevate their PR capabilities, especially in the areas of strategising and media relations.
C. GOVERNMENT
1. SIGNING CEREMONY BETWEEN THE GOVERNMENT OF CAMBODIA & MALAYSIAN CORPORATIONS – Asia PR was given the privilege to advise an important event that involved three Prime Ministers – Tun Dr Mahathir from Malaysia and Hun Sen & Prince Ranarridth, the co-Premiers of Cambodia. The three PMs witnessed an important signing ceremony between the Cambodian Government and Malaysian corporations at a leading hotel in Kuala Lumpur.
2. MINISTRY OF DOMESTIC TRADE & CONSUMER AFFAIRS – Advised and evaluated the Ministry on their ‘Pengguna Bijak’ campaign, and proposed ways to improve or make the campaign better.
3. KUWAIT GOVERNMENT IN EXILE – Asia PR was engaged to advise the Ambassador of Kuwait in Malaysia, to ‘remind’ Malaysians of their suffering during the first Gulf War.
D. CRISIS
1. MEDIHARTA – Asia PR helped manage the public’s perception during the introduction and initial implementation of Meditag, a state of the art security tag introduced to combat the problems of unregistered health care products in Malaysia.
2. BAKUN DAM – Realising the importance of educating the local community on the advantages and benefits of the hydro dam, Asia PR was roped in to advise the Sarawak State Government on how best to disseminate the messages to the community.
3. CALTEX OIL MALAYSIA LTD - Apart from the normal scope of servicing, Asia PR was also engaged to advise Caltex in dealing with incidents at their forecourts i.e. fire, accidents, fuel adulterations, etc.
4. KFC HOLDINGS – Being involved in a ‘sensitive’ industry, KFC has to be alert all the time and Asia PR was around to advise them during the crisis especially in managing the media and also stakeholders.
5. HO HUP CONSTRUCTION – We struck a strong cord in helping to consolidate the company which was embattled in a boardroom tussle with covert messaging and reinforcing management strategies for the consumption of shareholders.
E. CEO’s AGENDA
1. ADVISING CAPTAINS OF INDUSTRY – Developed key communications strategies and advised them on strategic planning in handling key business issues as they lead their organisations to greater heights.
